Ultraviolet is here and from what so many customers are telling us, we all love it. Ultraviolet is free with some of our DVDs and Blu Rays. In additon to having the DVD and/or Blu Ray, Ultraviolet allows you to store the DVDs in the cloud so you can access them from anywhere on any device. You can then even download them to your device for free. So this leaves you with the original DVD and Blu Ray but then allows you to also permanently have your copy on all your devices like your iPad or smart phone or stream them anywhere. We’ve been playing with this free service in the office and absolutely love it. The future is here and its awesome!!!!